Is Apple's Ping a Facebook-killer?
Blogger Jesse Stay just wrote a thoughtful post about Apple’s launch of Ping its music social platform for sharing music. Just announced by the company’s CEO Steve Jobs, Ping is a social application
View ArticleDoes Coke "get" Twitter?
Last week, Marketing Pilgrim’s Frank Reed posted a thoughtful analysis of Twitter’s recent foray into advertising. Twitter’s advertising platforms are indeed headed into uncharted territory.
View ArticleFritoLay SunChips packaging debacle: A lesson in when not to listen to your...
SunChips is well-known and to some beloved brand produced by food giant FritoLay (a subsidiary of PepsiCo).
View ArticleCould social media monitoring have prevented Arizona shooting tragedy?
We’re all saddened by the tragic events in Arizona last weekened. Of course, media pundits have been busy assigning blame. And politicos have been equally busy fending off any patina of guilt.
View ArticleQR Codes for fun and for profit* - ideas and benefits for small businesses
Pundits and prognosticators are touting QR codes as a “big thing” for this year. I noted the possibilities more than two years ago. The price of being ahead of my time, I suppose.
View ArticleFoursquare versus Facebook Places
Geolocation services may not make money this year according to a Forrester report. That does not mean they’re dead in the water. Adoption rate is key. The question is will the advantages of geolocation...
View ArticleCould social media monitoring have predicted and helped avert Egypt's crisis?
Much of the press coverage of Egypt’s present meltdown has concerned the influence of social media. Organizers used Twitter, Facebook and other channels to get out their message and instigate a popular...
View ArticleI'm back!
“I’ll be back” Those immortal words are perhaps the most famous of Arnold Schwarznegger’s acting career. (Even meriting its own Wikipedia entry!)
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One Easy Way to Turbo-Charge Your Social Media Influence
How can you become the 800-pound gorilla in the social media cocktail party? (Image courtesy of Wikipedia.)With so many social media hints, tips, tools, and apps it’s tough to keep focus. Should you...
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Oops, didn't anyone notice that Microsoft's new logo copies Google's brand...
Microsoft’s new logo (bottom) bears a striking resemblance to Googles brand pages icon… (top)Microsoft rolled out a new logo to great fanfare last week. Bully for them. It’s about time. I’m not a big...
View ArticleSocial media and e-commerce come together in social commerce
Hiroshi Mikitani, founder and CEO of Rakuten, the largest e-commerce site in Japan and among the world’s largest by sales, poses an interesting question on LinkedIn: Does social media pose a threat to...
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Google's brilliant ploy to get people to pay for testing Google Glass
Google’s co-founder, Sergey Brin models the company’s new augmented reality device, Google Glass.As a technophile and early adopter, I am as excited as anyone else by the prospect of trying Google...
View ArticleEmpire Avenue verification code
{EAV:88a04bd3a74c25f6} In order to get your blog verified in Empire Avenue, you have to include a code in a blog post.
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Are all your social media eggs in one basket? - The risk of focusing just on...
If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach. Ever since the demise of platforms such as Friendster and then MySpace, the...
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How not to create a tagline
Leading brands such as Apple invest huge amounts of resources in developing taglines.Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the...
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Big brands offer small businesses Google Plus opportunity
Uh, oh. It looks like big brands are not 100% behind Google Plus. According to a couple of recent surveys, top 20 online retailers in the UK and the US have a lackluster presence on Google Plus. Some...
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Why you should include Wikipedia in your social strategy - now more than ever
Jimmy Wales, founder of Wikipedia. (Image courtesy of The Independent)Social media consultants rarely even mention Wikipedia, let alone include it as part of a social strategy. But recent changes to...
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Three things brands must do before they engage influencers
Jesus may well be the original influencer. Certainly the Church knew how to use him to market their product.Was Jesus the original influencer? Maybe so, and whether you are religious or not, influencer...
View ArticleMarketers need to understand the bad side of using Facebook
According to a BBC article published today, a University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean?
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Four ways to make your content marketing EPIC
ep·ic [ep-ik] 3. heroic; majestic; impressively great: Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love...
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