Empire Avenue verification code
{EAV:88a04bd3a74c25f6} In order to get your blog verified in Empire Avenue, you have to include a code in a blog post.
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Are all your social media eggs in one basket? - The risk of focusing just on...
If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach. Ever since the demise of platforms such as Friendster and then MySpace, the...
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How not to create a tagline
Leading brands such as Apple invest huge amounts of resources in developing taglines.Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the...
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Big brands offer small businesses Google Plus opportunity
Uh, oh. It looks like big brands are not 100% behind Google Plus. According to a couple of recent surveys, top 20 online retailers in the UK and the US have a lackluster presence on Google Plus. Some...
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Why you should include Wikipedia in your social strategy - now more than ever
Jimmy Wales, founder of Wikipedia. (Image courtesy of The Independent)Social media consultants rarely even mention Wikipedia, let alone include it as part of a social strategy. But recent changes to...
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Three things brands must do before they engage influencers
Jesus may well be the original influencer. Certainly the Church knew how to use him to market their product.Was Jesus the original influencer? Maybe so, and whether you are religious or not, influencer...
View ArticleMarketers need to understand the bad side of using Facebook
According to a BBC article published today, a University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean?
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Four ways to make your content marketing EPIC
ep·ic [ep-ik] 3. heroic; majestic; impressively great: Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love...
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15 helpful tips to grow your LinkedIn group into thousands
(Image courtesy of NASA)After LinkedIn’s revamp to its groups and bringing teenagers onto its platform, competition for eyeballs is going to increase dramatically. Here is a 15 step guide to starting...
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How marketers can use Twitter's weak social connections
In this article in Social Media Today, Neil Alperstein discusses the premise that the weak social ties we experience on Twitter, where interactions occur mainly between followers, rather than personal...
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